RSS

Blog

Tips, guides and inspiration from the world of fine diamonds and jewellery.

16 FEB 2018

The Timeless Guarantee and International Certification, or How to Buy Diamond Jewellery in Complete Safety

When you set out to buy a piece of gold jewellery with diamonds, it isn't like heading to the mall to buy yourself some clothes. Without belittling the buying of clothing, we'll just say that an engagement ring or a pair of wedding rings are a serious, long-term investment.

There are a few steps that anyone who decides to buy a valuable piece of jewellery takes, more or less consciously.

We'll refer to the situation most of us find ourselves in when we're looking for something: in front of a laptop or, most likely, with a phone in hand.

If we can also check in a physical shop what we've found online, then the purchase becomes even safer.

Online research

It's very likely you'll start by looking for an engagement ring design with diamonds. At this stage you may not necessarily care about the brand. You just want to get an idea of how it should look. And, yes, 99% of the time the person searching is a he. Because she is the one who will be surprised. And admired and... envied. Simply because she wears that ring that looks spectacular.

You have search engines and dozens of websites, photos, reviews and comments at your disposal. And you need plenty of imagination and intuition. Why? Well, so you hit upon the design she'll like and manage to picture her wearing it.

In the case of a pair of gold wedding rings, the mission is a little simpler. You get an idea online too but... this time there are two of you and, what's more, you can even afford to leave the choice on her shoulders.

You consult each other broadly to bring your opinions into line and that's about it. You choose a type of personalisation and move on, because a wedding isn't so easy to organise, is it?

Safety Shopping

Perhaps you haven't heard of this concept, because it's quite possible we've just invented it so that together we can understand how important the security of a valuable purchase is.

One of the leading websites operating in this field in Romania, diamante.ro gives us an example of how a customer should be treated in this rather exclusive sector: complete, visible information and sections dedicated to after-sales services, as well as a great many technical aspects explained. A sort of "this is how it's done".

Once the design has been chosen, the purchase remains to be made and here it's strictly up to the customer where they want to buy from.

"All purchases from diamante.ro come with strong guarantees that give the customer complete peace of mind. For 25 years we have been crafting diamond jewellery in our own workshops and we work only with pure 18kt gold.

Every piece of jewellery under the FIRESQ brand has a certificate of conformity and a hallmark, and diamonds with a carat weight greater than 0.10ct are laser-inscribed with a unique security code and come accompanied by GEMOLOGICAL CERTIFICATES issued by accredited international laboratories (IGI, IGL, HRD, GIA, EGL)", says Marian Constantinescu, CEO of Diamante.ro/FIRESQ.

After-sales services show whether the seller is serious

A good argument when buying a piece of diamond jewellery is also the after-sales services, which say quite a lot about the seller. There are both free and paid after-sales services.

For instance, professional cleaning, applying a layer of rhodium by electrolysis, checking the setting or adjusting the size of the piece within the first 30 days of purchase are free.

"We also have paid after-sales services, such as work on deformations of the setting or band, or replacing missing precious stones or pearls. These are qualified professional repairs that we carry out as the manufacturer, only for jewellery bearing the FIRESQ brand. It's a great advantage for the customer to be able to request these services directly from the workshop that created and produced the piece.

What's more, what we call the Timeless Guarantee gives customers complete assurance that the piece they've bought can be passed down as an heirloom and, no matter who wears it or when, they can come to us to have it repaired or remade.

Being a brand with a history behind it, we already have cases where a piece created in 1995 was worn and then given away, and the daughter of that person came in with the piece after, would you believe, 23 years, to have it remade. It's extremely important for customers to know that they can rely on us and that makes me happy", says Marian Constantinescu, CEO of Diamante.ro/FIRESQ.

Source Ziare.com: http://www.ziare.com/life-style/bijuterii/garantia-atemporala-si-certificarea-internationala-sau-cum-sa-cumperi-bijuterii-cu-diamante-in-deplina-siguranta-1502102

details
23 JAN 2018

In 2018, the fight against counterfeits is a top priority - essential information

In November 2017, specialists at the Gemological Institute of America (GIA) announced the discovery of synthetic diamonds mixed into a batch of natural diamonds brought in for certification.

The fraud was uncovered after the gemologist specialists at the GIA laboratory in Carlsbad, California used high-performance equipment for testing.

The fake diamonds were, in fact, synthetic stones produced using HPHT technology (High Pressure, High Temperature). Moreover, the growth structure and phosphorescent light emission - visible through DiamondView technology - once again gave away the attempted fraud.

"This kind of counterfeit is fairly rare, but that should only heighten our level of vigilance. The industry and clients must be warned that, at the slightest suspicion, they should ask for valid and verifiable certifications (certifications from prestigious neutral bodies such as the international gemological laboratories).

Certifications issued by traders have no relevance for diamonds above a certain size. We work only with internationally certified natural diamonds, and this has spared us such situations," says Marian Constantinescu, CEO of Diamante.ro.

We believe that the Romanian market for gold jewellery with diamonds is not mature enough to steer clear of such deceptive practices, which is why we urge buyers to exercise the utmost caution.

The tax invoice and the international gemological certificate can make the difference between a fake, synthetic diamond and a genuine, natural one.

We have operated in this trade for almost a quarter of a century, and we don't want the desire for quick riches on the part of a few adventurers to affect the credibility of brands that, as you can see, have decades of sustained effort behind them in building an honest reputation.

Any serious jewellery maker should have a constant concern that the market in which it operates functions according to clear, transparent rules governed by "fair play".

The clients of any workshop must be informed and protected from such situations which, it is true, are quite rare but which call for firm and prompt responses.

"It is impossible for a client to spot this kind of counterfeit, which is why our consultants are trained to provide the guidance needed to avoid confusing situations and to dispel any suspicions.

Laser-engraving each diamond with a unique identification code guarantees that the diamond in question is exactly the one presented in the gemological certificate.

When you buy a precious stone, you should first find out whether it is natural or synthetic. Don't be fooled by marketing strategies that invent names for synthetic stones. Hydrothermal sapphire, emerald or ruby means a synthetic stone. 'Man-made' diamond, moissanite or other names mean synthetic.

I would like to make one clarification, however: distinguish between a stone CREATED in a laboratory and a stone TREATED in a laboratory - emeralds, for example, are 90% of the time given a treatment with a special oil.

There are NATURAL diamonds whose colour or clarity has been enhanced in a laboratory, but all these operations carried out on the NATURAL stone are specified very clearly and visibly in the gemological certificate.

That is why the international certification of a diamond is the ultimate guarantee that the precious stone giving brilliance to an engagement ring is 100% natural, and any brand that respects itself and its clients acts in such a way that they are correctly informed," says Marian Constantinescu, CEO of Diamante.ro.

Source: http://www.ziare.com/life-style/bijuterii/diamante-ro-in-2018-lupta-impotriva-falsurilor-este-o-prioritate-de-grad-zero-informatii-esentiale-1498649

details
21 DEC 2017

How Do You Choose a Diamond Jewellery Piece?

You know for certain that you want to buy diamond jewellery, but you don't know exactly what it should be like, because if you ask the recipient too many questions, then... where's the surprise?

Making the choice calls for an "information-gathering session" beforehand. You draw on every online source and try to make up your mind.

We asked Lucian Constantinescu (Diamante.ro/FIRESQ) roughly what aspects a buyer should keep in mind when preparing for a purchase:

"The main element of a piece of jewellery is the precious stone — in our case the diamond — because there are the other stones too, rubies, sapphires, emeralds and a few of the fine stones, but diamonds reign supreme! They are the most sought-after. We use only internationally certified natural diamonds, which gives our customers the guarantee that we work solely with natural precious stones".

The "proactive" search for information also means knowing how to listen to advice from someone with the professional expertise to recommend a spectacular piece of jewellery that will stay in the family for generations.

And here haste or lack of knowledge can lead to unhappy decisions: "The most common mistake a customer can make is to choose a diamond with a top colour and clarity and then have it set in a ring that doesn't show it off to advantage: for example, you can take a white diamond — D, E or F, the main grades — and set it in a yellow gold ring. Then the diamond will borrow the colour of the band, of the ring, and will no longer reveal its D, E or F grade.

In that case I advise the customer to go for a larger carat on the diamond and to choose a more mid-range grade when it comes to colour. That way we work towards a correct value-for-quality ratio. You see, without the right information, a customer can invest in a ring that doesn't "show" the value of the investment at all. If you don't choose them properly, you risk 'cancelling out' the show-stopping effect of the jewellery. Of course, the final decision belongs entirely to the customer", says Lucian Constantinescu of Diamante.ro

Firesc, legitimate questions arise

You perhaps don't need to be "obsessed" with luxury or diamonds to ask yourself "OK, but what's all this for? What use is jewellery to me?" or "who will it be left to?".

Well, things are quite simple. Investing in a piece of gold and diamond jewellery carries great symbolic and spiritual weight. It somehow goes beyond the "material" and reaches that "forever" which has already entered history.

Diamonds fascinate, gold ennobles. The power of these precious materials is beyond doubt. To own a pair of white gold wedding rings, for example, or any other kind of diamond jewellery (an engagement ring) is like possessing an immeasurable inner strength.

This kind of jewellery is given with love and passed on as an heirloom.

"After 24 years on the Romanian market we already have beautiful stories. And they are far from few. We have cases of jewellery bought in '95 – '96 and, after years of being worn by a mother or grandmother, they were passed on, and the daughter or granddaughter came in with that ring to have it remade. It's quite an important thing that the maker can remake your ring even after more than 20 years", says Lucian Constantinescu of Diamante.ro/FIRESQ.

Source: http://www.ziare.com/shopping/cadouri/cum-alegi-o-bijuterie-cu-diamant-1493730

details
8 perfect gifts in gold and diamonds. 19 DEC 2017

8 perfect gifts in gold and diamonds.

Whether we're talking about the winter holidays or the important moments in a couple's life, gift ideas are welcome at just about any time of year. Of course, budget is an important aspect of the choice you make, and when it comes to diamond jewellery, things take on many shades. The word "cheap" is out of the question, and another takes its place: "valuable".

8 cadouri perfecte din aur si diamante
Whether we're talking about the winter holidays or the important moments in a couple's life, gift ideas are welcome at just about any time of year. Of course, budget is an important aspect of the choice you make, and when it comes to diamond jewellery, things take on many shades. The word "cheap" is out of the question, and another takes its place: "valuable".
We've put together as relevant a selection as possible from one of the most representative specialist sites in Romania. We put ourselves in the shoes of a shopper determined to give a special gift to someone dear. The selection isn't easy to make, but shopping online helps a great deal. For extra confidence or a piece of advice, if you happen to be passing through Bucharest or Constanța, you can visit the shop of this brand, which has an online presence as well.
Naturally, there you can seek advice and obtain all the information you're missing. But you can also do this by phone, in comfort, from in front of your laptop screen. So we've chosen a few pieces of jewellery that could turn into a precious gift. Whether we're talking about engagement rings or white-gold wedding rings, or earrings or pendants, our selection remains subjective... like any selection. We begin with a set of wedding rings with a Flat-Comfort profile (domed on the inside and flat on the outside). The lady's band has 5 brilliant-cut diamonds, set slightly apart along the white-gold groove. The design, with its simple lines, shows the precious stones off beautifully. If you both agree to say YES to this pair of wedding rings, then... they're yours.
bijuterii diamante
An engagement ring with a rather surprising approach to design is made of white gold with a solitaire diamond, "suspended" in a modern, sophisticated setting. She will surely appreciate this valuable ring.
bijuterii diamante
Moving on from these "specific" pieces to the somewhat broader category of diamond jewellery, we've chosen a few pieces that, naturally, impressed us either through their design or through the setting that showed the precious stones to their best advantage. An 18kt gold ring with a star-shaped design, displaying a citrine (4.25mm; 0.28ct) and 22 white brilliant-cut diamonds (0.36ct total), leaves a strong impression both on the woman wearing it and on those who look at her.
bijuterii diamante
It really could be the perfect gift for a lady or young lady who can't wait to be transformed into a princess. If the natural sapphire appeals to you, you can choose an 18kt white-gold ring with 50 white diamonds totalling 0.35ct and a central octagon-cut sapphire (7.00x5.00mm) weighing 1.17ct. The stone's discreet blue will awaken admiration.
bijuterii diamante
The selection we're presenting also includes a pair of earrings crafted in 18kt white gold with a square setting, featuring 18 brilliants (1.00mm) adding up to 0.11ct and 8 sapphires, likewise in a square cut (2.25x2.25mm), with a total weight of 0.78ct.
bijuterii diamante
They can be matched with any elegant dress at the Christmas or New Year's Eve party, because the sapphire has a touch of "chameleon" about it and helps you a great deal in coordinating your clothes. It all depends on the light and the angle from which you look. For the soul, we've kept for near the end this cross pendant in 18kt yellow gold, displaying a central diamond of 0.23ct (3.70mm) accompanied by 20 brilliants with a total weight of 0.16ct. Protective and valuable, it could be a gift that's hard to forget.
bijuterii diamante
A versatile piece is this brooch/pendant in 18kt white gold with 36 black diamonds (0.27ct total) in a floral design of medieval inspiration. Ideal for more demanding outfits, in which it lets itself be admired and discovered. For office outfits or for an event, monogram cufflinks crafted in 18kt rose gold can be another fitting gift. Graced with 20 white diamonds (1.25mm) totalling 0.17ct, they can be personalised with any initials.
bijuterii diamante
Our selection was based on FIRESQ jewellery sold online at www.diamante.ro.
details
23 NOV 2017

Natural vs. Synthetic Diamonds – What Do We Need to Know?

In Romania, the sale of jewellery set with diamonds and precious stones grows more substantial every year. Buyers are refining their tastes, while designers and workshops keep pace with ever more valuable and spectacular creations.

When you buy an engagement ring or a pair of wedding rings with natural diamonds, you don't make the purchase "by the gram". Nobody says: "Hello, I'd like to buy 3.75 grams of diamond ring, please".

18 kt gold is a premium precious metal with qualities far superior to costume jewellery, just as a natural diamond bears no comparison with a white stone (however pompously it may be dubbed "crystal") that has been produced synthetically.

We asked M. Constantinescu, CEO of Diamante.ro/FIRESQ, who would prefer synthetic diamonds in a piece of jewellery, and why:

"It's a matter of choice. Although we sell only internationally certified natural diamonds, we have nothing against technological progress, and therefore nothing against synthetic diamonds or other synthetically produced precious stones, as long as clients are properly informed. Unfortunately, the market is full of all sorts of synthetic substitutes with pompous names that mislead you, and those who do this clearly do so on purpose: hydrothermal emeralds or sapphires, diffusion sapphires or 'man-made' diamonds (notice that they have no names of their own, but instead 'latch onto' the name of the natural stone) are just a few examples."

Whoever prefers the "leftovers" chooses the synthetic

Since it is, after all, a matter of choice, it is good to know exactly how things stand. Historically speaking, the old alchemists spent centuries on end trying to turn lead into gold. Magic formulas, secret potions and... here we are, with modern science and today's advanced technology having brought us to the point where we have gold made from lead.

We asked the CEO of Diamante.ro to comment on this:

"I'm all for the advance of science, up to the point where, in all honesty, we have to say that this gold of the modern alchemists is called costume jewellery, just as modern alchemy has turned glass into crystal or carbon dust into diamond. That's the truth, and anyone who wishes to wear such a piece — in which the gold is not gold and the diamond is not a diamond — is entirely free to do so. There are, for example, synthetic stones made in a laboratory using the dust left over from polishing natural stones — it's rather like cobbling together a 'feast' from the food scraps left on the tables of the rich", says M. Constantinescu.

We have to admit that it isn't a very pleasant image, on the one hand, while on the other our modern person must have options and choose with full knowledge of the facts. And it isn't easy at all, because every day we are bombarded with hundreds of pieces of information from which we have to pick out "the truth".

The buyer of gold jewellery with natural diamonds belongs to a special category of people. And it isn't only about a certain financial status, an aspect not to be ignored, but also about a certain social upbringing.

"It's true that our clients have a certain financial strength, but this aspect becomes somewhat secondary when we're talking about natural versus synthetic stones. As a client, you simply need to know that the fascination of a piece of jewellery lies partly in the fact that a natural mineral has been polished and set in precious metal so as to transform, quite naturally, value into emotion. The internationally certified diamonds we set in our creations are backed by solid guarantees from the most prestigious gemological institutes in the world. Working only with natural precious stones set in 18kt gold, as we do, is already a promise fulfilled across our 24 years in business", says M. Constantinescu, CEO of Diamante.ro/FIRESQ.

Source Ziare.com: http://www.ziare.com/cultura/documentar/diamante-naturale-vs-sintetice-ce-trebuie-sa-stim-1490280

details
15 NOV 2017

When Love Comes Naturally. A Yes, Forever!

A simple YES said at the right moment can, in fact, mark a new beginning for you. In theory nothing changes; in practice your relationship moves to another level, one that is committed and seen from a different perspective than before.

As such, you want the vows you make to one another to be engraved, unforgettably, into some superb gold jewellery with diamonds.

You begin your search and you are determined to invest more than money, time and attention, for finding a pair of gold wedding rings — the symbol of your love — can be a real challenge.

Why? Because the jewellery market in Romania overflows with offers of every kind, and you have to make a smart decision.

In fact, things are simple when you turn to the services of a manufacturer that offers, both in the FIRESQ shops and online at Diamante.ro, valuable designer pieces created to the highest quality standards.

We are talking, therefore, about 18-carat gold jewellery with internationally certified natural diamonds.

Since we have mentioned a serious workshop, it is only natural that the variable of the after-purchase guarantee should come into the discussion too. This is vital in a package of services that aims to be worthy of its clients' respect.

Just imagine being able to leave such a legacy to your children or grandchildren.

And what about the design?

Well, there are always solutions when you are open to finding them. It is important to approach this aspect with a great deal of patience and seriousness.

Because time is so often a stressful factor, do not leave the choice of gold wedding rings to the very last minute. Think about their width, the colour of the gold, and the diamond on the lady's ring.

For example, while surveying the jewellery market in Romania, on Diamante.ro we discovered a collection of wedding rings with a distinctive design inspired by the architecture of the friezes that adorn the Monastery of the Three Holy Hierarchs in Iași.

On the border between valuable and expensive

It is often said that the price does not matter. Anything to make her happy and content. Yes, it is true that sentimental value is the most important thing, but it is also wise to take a realistic budget into account.

When you are determined to make such a purchase — a long-term one, admittedly — the question may arise: what is expensive and what is valuable?

If for a top-of-the-range phone that you replace at most every three years you are willing to set aside a sum of a thousand euros or more, then how should the vows of your love be immortalised?

In the end, a YES really is forever, and the wedding rings you choose when you decide to take the big step stand as witness to it.

Source: http://www.business24.ro/lifestyle/shopping/cand-iubirea-intalneste-firescul-un-da-pentru-totdeauna-1589312

details
15 NOV 2017

What Do Diamonds Do to a Woman's Soul?

It's certainly not easy to reach a woman's soul, and above all to understand her. Even if entire books were written about how you could make her happy, no one could guarantee that it would work for you too.

Yet, in everyday life, things are far simpler when the tokens of love you give her are meant to last forever.

Even jewellery can impress, if it's set with diamonds.

At first glance, you might think that, given the jewellery collections some ladies own, nothing could impress them any more. But when it comes to diamond jewellery, the terms of the problem change.

First of all, the place you buy from may or may not be a promising start. Let's not be fooled by all those shop windows that simply catch your eye, or the money in your pocket. It's only natural to inform yourself so that the decision you make is an intelligent one.

As such, on the Romanian market for gold jewellery with diamonds, there is one manufacturer that offers you, in its own shops under the FIRESQ brand or online at www.diamante.ro, valuable designer pieces, crafted to the highest quality standards.

Certification from prestigious gemological laboratories and the solid guarantees it provides are reasons well worth taking into account and appreciating. And where is it simpler and more elegant to find what you need, right from the comfort of your own home, if not online.

Surveying the market is difficult at times, but even so we arrived at a remarkable result, diamante.ro.

So, after all, what do diamonds do to a woman's soul?

First of all, diamonds are a woman's best friend, just as the song goes.

Whether she wears a diamond engagement ring or a gold wedding ring, ladies feel appreciated and beautiful on any occasion, much like the jewellery itself. And what is a friendship built on, if not trust, love and support from the other person.

Secondly, diamonds create a powerful bond between the person who gives them and the one who receives them.

How does this happen? A diamond ring, and a wedding ring in particular, has this superpower of conveying to the woman who wears it the feeling that she is supported and appreciated, even when you're not physically by her side.

In this way, a diamond worn on the finger gives you that impetus and the confidence you need to overcome any challenge.

You could say that you are now one step closer to the soul of the person who matters to you. Time is a relative factor, so all that's left is to make a choice and surprise her.

Source: http://www.ziare.com/life-style/bijuterii/ce-fac-diamantele-cu-sufletul-unei-femei-1489368

details
18 OCT 2017

Why now is the time to buy diamond jewellery

Before Christmas, the first occasion that comes to mind when it comes to shopping is Black Friday. Only, after so very many "Black" events with fake discounts, once bitten, twice shy, as the saying goes.

Since we are not dealing with everyday consumer goods, buying a piece of gold jewellery with diamonds has certain particularities we should bear in mind.

Now or later?

In principle, it all depends on exactly what you want to buy. If you want an engagement ring you should, in any case, allow yourself about two months' head start before presenting it. With gold wedding rings it is different, because there are two of you and... as the saying goes, "where two stand together, strength grows and the enemy gains no ground". Who is the enemy? It depends. It might be haste, it might be indecision, or the mother-in-law.

Joking aside, buying a valuable piece of jewellery calls for a little involvement from whoever makes the purchase. As we were saying, with engagement rings the task falls entirely on him. So... you manage. Online or offline. You search until you find it and hope she likes it.

The best approach is this: first online, then go and see people in the shop. It is the safest way and gives you the chance to gather the maximum amount of information so that the purchase is a success, whatever kind of jewellery you are buying.

When does everyone go mad?

On Black Friday, in December and on Valentine's Day.

Lucian Constantinescu of Diamante.ro/FIRESQ says: "The best times to buy diamond jewellery are autumn and spring, but you can also wait for a promotion, as long as you are not in too much of a hurry. It should be added that we are talking about 18-carat gold jewellery with internationally certified diamonds, and anyone who catches a discount should be delighted. Why? Because we are talking about valuable designer pieces, crafted to the highest standards of quality."

Coming back to timing, it is very important to make up your mind when you are giving a gift and to think less about the discount. To stand a chance of getting a piece of jewellery exactly as you want it, you need time. If you want a bespoke design, time becomes an essential factor.

"I have always said: a diamond piece of jewellery is never expensive, it is valuable. This is beginning to be very well understood by our customers, and that delights us."

There are many things to clarify, from the initial idea to the piece of jewellery itself. Conversations with the designer, visits to the shop or searches on the website.

Do not confuse it with buying a smart TV or a laptop. Although the sums involved may be the same, a diamond piece of jewellery asks more attention of you. Treat it with respect and it will shine forever.

Source: www.ziare.com/shopping/diamante/de-ce-e-momentul-sa-cumperi-bijuterii-cu-diamante-1485414

details
18 OCT 2017

Work in IT? Here's What You Can Invest Your Money In!

Because you do what you love or because you chose the right degree, you've come to earn enough not to have to worry about... next month. You're probably a programmer or a network manager, or you do some other job in front of a computer. Your friends and neighbours call you, in the conversations you're not part of, "the IT guy".

Your income is rather lovely and you can afford to do things to standards above the national average. You go on relatively exotic trips, you've bought yourself an electric car (even if you're paying it off in instalments, it isn't taking the food off your plate) and you're thinking of moving into a bigger house.

Have you thought about diamonds?

Beyond these options, let's call them "classic", there's also one that far too few people talk about: investing in internationally certified diamonds. Take note! We're not talking about gold jewellery now, but about precious stones certified by prestigious gemological laboratories and backed by solid guarantees.

We asked Lucian Constantinescu (Diamante.ro/FIRESQ) roughly how things happen in this market that seems so inaccessible: "It's very clear that a precious stone is an investment, only we need to keep a few things in mind. It's best to do your homework before investing. Only coloured diamonds are the ones whose price rises over time. Colourless ones hold a steady value, with very slight fluctuations. They look fabulous in a pair of earrings or on an engagement ring, but they're less interesting as an investment in themselves."

To wear a piece of gold jewellery with IGL- or GIA-certified diamonds, or to give one as a gift, means that you respect yourself and that you're extremely careful about what you spend your money on. The value of a piece of jewellery doesn't lie in the grams of gold it was crafted from. Things are a little more complex and more interesting than that.

"A buyer of internationally certified diamond jewellery wants to know exactly what they're spending their money on. Under no circumstances do they expect to find 14kt gold or jewellery made from traded-in gold at our place. That's not how we work. We've set certain standards. After 23 years, we offer a complete experience both offline and online, so that customers make safe purchases in full knowledge of the facts", says Lucian Constantinescu (Diamante.ro).

Investing in precious stones

The power a diamond has to fascinate should never be underestimated. The word "precious" in the phrase above is fully justified. There are aspects an investor "senses" without needing to see or touch a diamond. Even if the stone isn't set in a piece of jewellery, its value in itself is what makes an investor act.

Moving on to "business", we asked Lucian Constantinescu (Diamante.ro) for a few concrete figures so we could better understand what it's all about: "We're a diamond jewellery workshop, but we don't overlook our customers' need to invest in precious stones either. On the site we have an online stock updated in real time that can guide an investor. Over 50,000 brilliants are in this online stock. And since we're talking figures, I'll tell you that, for example, over 3 years, 3-carat diamonds rose in value by 145% and pink 5-carat ones by 171%. Of course, we're talking large values in absolute terms. To understand what this is about, here's a little piece of "gossip" for you: diamonds over 25 carats have their own name. As for the price, there's no point even mentioning it."

How do you start and how much does it cost?

The basic formula for calculating the price of a diamond is

Price = w2 x c (where w is the weight in carats and c is the base price of a 1ct stone)

Starting from here, a scale looks like this:

1ct = $1,000

2ct = $4,000

5ct = $25,000

10ct = $100,000

But these are base prices that you start from. Things are a little more complicated because there are (at least) 4 factors that influence the price of a cut diamond: carat, colour, clarity and cut. These variables take on values that produce an impressive number of combinations and... prices. So it's best not to make any rash move. That is, don't start investing on your own. Ask a specialist, go to a physical shop and get all the information you need.

"It's essential to ask a consultant who knows exactly what they're selling. At our physical shops in Constanța and Bucharest there are people who have been doing precisely this for decades. No customer leaves with unanswered questions. We offer all the support needed so that any purchase, whether of a piece of jewellery or of internationally IGL- or GIA-certified diamonds, is 100% safe. We're professionals in what we do and we feel that, after so many years, people are beginning to appreciate it when a brand respects them and keeps its promises", says Lucian Constantinescu of Diamante.ro/FIRESQ.

Perhaps we've whetted your "appetite" to find out more, and that was exactly the aim. Look for information, online and offline, then make a smart decision.

Source: www.ziare.com/internet-si-tehnologie/retea/lucrezi-in-it-uite-in-ce-poti-investi-banii-1485413

details
21 SEP 2017

Why don't Romanians know that this brand is Romanian?

More often than not, we hold an admiration with no reasoned basis for products or services "from abroad". Why? Well, for the simple fact that they are from abroad. Is that all? Yes, that's all.

And is that alright? No, it isn't. It shows that we still have a great deal of work to do at the level of our collective psychology, but that is a broad subject and, perhaps, too hard to digest right now. We are genuinely delighted when we discover that, for instance, an engagement ring on the finger of a good friend is handcrafted in Romania. Really, in Romania? Well, yes! And from there, you start taking an interest and find out that there is gold jewellery designed and handcrafted in Romania. Appreciated by foreigners and Romanians alike for over 23 years. For our country, this "brand age" is a venerable one, given that we are only in "year 27" after communism. We asked Lucian Constantinescu of Diamante.ro why he chose discretion. "We took on this confusion, you might say. The fact that absolutely everyone was convinced, until not long ago, that FIRESQ was a foreign brand actually helped us, to a certain extent, at a time when Romanians weren't overly trusting of products made in Romania. Now the situation is starting to change, and that delights us. Yes, we are a 100% Romanian workshop and, from the very first day, we have offered quality and value. We have loyal clients, but also a steady percentage of "newcomers" who, year after year, strengthen our position on the market." If we bear in mind that we are dealing with a demanding market, we understand much better why the owners of Diamante.ro/FIRESQ preferred the option of "controlled modesty". When you buy a pair of gold wedding rings or earrings with internationally certified diamonds, you want a purchase you can trust. Jewellery isn't cheap; it is valuable. Knowing this, it seems only natural to want as many guarantees as possible before the purchase, during the purchase and, very importantly, after the purchase. Lucian Constantinescu (Diamante.ro): "In practice, we have implemented a complex system that makes the purchase very safe, whether it takes place on the website or in the shop. We make sure that every client has all the information they need before buying. This is where the consultant's role comes in: by phone or face to face, the buyer obtains the maximum amount of information so that the purchase is made with full understanding. Through the brick & click system, the client has the same experience online as offline. In the physical shop, we have installed tablets where the online diamond stock can be consulted and where the models can be configured in several million combinations. As for after-purchase care, I believe we are among the few who provide full service and guarantees as any serious workshop should. We don't play with our clients' feelings or with their money. We know that buying a piece of diamond jewellery is a very long-term investment, well beyond the moment of surprise when it is given as a gift."

So what conclusion might we draw after reading all this? Perhaps we should have more confidence in ourselves, inform ourselves properly before making a purchase (whatever it may be) and also see the glass as half full: in Romania too, brands are born that pleasantly surprise you.

details