When you set out to buy a piece of gold jewellery with diamonds, it isn't like heading to the mall to buy yourself some clothes. Without belittling the buying of clothing, we'll just say that an engagement ring or a pair of wedding rings are a serious, long-term investment.
There are a few steps that anyone who decides to buy a valuable piece of jewellery takes, more or less consciously.
We'll refer to the situation most of us find ourselves in when we're looking for something: in front of a laptop or, most likely, with a phone in hand.
If we can also check in a physical shop what we've found online, then the purchase becomes even safer.
Online research
It's very likely you'll start by looking for an engagement ring design with diamonds. At this stage you may not necessarily care about the brand. You just want to get an idea of how it should look. And, yes, 99% of the time the person searching is a he. Because she is the one who will be surprised. And admired and... envied. Simply because she wears that ring that looks spectacular.
You have search engines and dozens of websites, photos, reviews and comments at your disposal. And you need plenty of imagination and intuition. Why? Well, so you hit upon the design she'll like and manage to picture her wearing it.
In the case of a pair of gold wedding rings, the mission is a little simpler. You get an idea online too but... this time there are two of you and, what's more, you can even afford to leave the choice on her shoulders.
You consult each other broadly to bring your opinions into line and that's about it. You choose a type of personalisation and move on, because a wedding isn't so easy to organise, is it?
Safety Shopping
Perhaps you haven't heard of this concept, because it's quite possible we've just invented it so that together we can understand how important the security of a valuable purchase is.
One of the leading websites operating in this field in Romania, diamante.ro gives us an example of how a customer should be treated in this rather exclusive sector: complete, visible information and sections dedicated to after-sales services, as well as a great many technical aspects explained. A sort of "this is how it's done".
Once the design has been chosen, the purchase remains to be made and here it's strictly up to the customer where they want to buy from.
"All purchases from diamante.ro come with strong guarantees that give the customer complete peace of mind. For 25 years we have been crafting diamond jewellery in our own workshops and we work only with pure 18kt gold.
Every piece of jewellery under the FIRESQ brand has a certificate of conformity and a hallmark, and diamonds with a carat weight greater than 0.10ct are laser-inscribed with a unique security code and come accompanied by GEMOLOGICAL CERTIFICATES issued by accredited international laboratories (IGI, IGL, HRD, GIA, EGL)", says Marian Constantinescu, CEO of Diamante.ro/FIRESQ.
After-sales services show whether the seller is serious
A good argument when buying a piece of diamond jewellery is also the after-sales services, which say quite a lot about the seller. There are both free and paid after-sales services.
For instance, professional cleaning, applying a layer of rhodium by electrolysis, checking the setting or adjusting the size of the piece within the first 30 days of purchase are free.
"We also have paid after-sales services, such as work on deformations of the setting or band, or replacing missing precious stones or pearls. These are qualified professional repairs that we carry out as the manufacturer, only for jewellery bearing the FIRESQ brand. It's a great advantage for the customer to be able to request these services directly from the workshop that created and produced the piece.
What's more, what we call the Timeless Guarantee gives customers complete assurance that the piece they've bought can be passed down as an heirloom and, no matter who wears it or when, they can come to us to have it repaired or remade.
Being a brand with a history behind it, we already have cases where a piece created in 1995 was worn and then given away, and the daughter of that person came in with the piece after, would you believe, 23 years, to have it remade. It's extremely important for customers to know that they can rely on us and that makes me happy", says Marian Constantinescu, CEO of Diamante.ro/FIRESQ.
Source Ziare.com: http://www.ziare.com/life-style/bijuterii/garantia-atemporala-si-certificarea-internationala-sau-cum-sa-cumperi-bijuterii-cu-diamante-in-deplina-siguranta-1502102
