Before Christmas, the first occasion that comes to mind when it comes to shopping is Black Friday. Only, after so very many "Black" events with fake discounts, once bitten, twice shy, as the saying goes.
Since we are not dealing with everyday consumer goods, buying a piece of gold jewellery with diamonds has certain particularities we should bear in mind.
Now or later?
In principle, it all depends on exactly what you want to buy. If you want an engagement ring you should, in any case, allow yourself about two months' head start before presenting it. With gold wedding rings it is different, because there are two of you and... as the saying goes, "where two stand together, strength grows and the enemy gains no ground". Who is the enemy? It depends. It might be haste, it might be indecision, or the mother-in-law.
Joking aside, buying a valuable piece of jewellery calls for a little involvement from whoever makes the purchase. As we were saying, with engagement rings the task falls entirely on him. So... you manage. Online or offline. You search until you find it and hope she likes it.
The best approach is this: first online, then go and see people in the shop. It is the safest way and gives you the chance to gather the maximum amount of information so that the purchase is a success, whatever kind of jewellery you are buying.
When does everyone go mad?
On Black Friday, in December and on Valentine's Day.
Lucian Constantinescu of Diamante.ro/FIRESQ says: "The best times to buy diamond jewellery are autumn and spring, but you can also wait for a promotion, as long as you are not in too much of a hurry. It should be added that we are talking about 18-carat gold jewellery with internationally certified diamonds, and anyone who catches a discount should be delighted. Why? Because we are talking about valuable designer pieces, crafted to the highest standards of quality."
Coming back to timing, it is very important to make up your mind when you are giving a gift and to think less about the discount. To stand a chance of getting a piece of jewellery exactly as you want it, you need time. If you want a bespoke design, time becomes an essential factor.
"I have always said: a diamond piece of jewellery is never expensive, it is valuable. This is beginning to be very well understood by our customers, and that delights us."
There are many things to clarify, from the initial idea to the piece of jewellery itself. Conversations with the designer, visits to the shop or searches on the website.
Do not confuse it with buying a smart TV or a laptop. Although the sums involved may be the same, a diamond piece of jewellery asks more attention of you. Treat it with respect and it will shine forever.
Source: www.ziare.com/shopping/diamante/de-ce-e-momentul-sa-cumperi-bijuterii-cu-diamante-1485414
