Blog posts of '2018' 'March'

People in the western part of Romania now have the chance to see FIRESC / FIRESQ creations up close.

If until now anyone who wanted diamond jewellery searched for it and made their purchase online, from now on those who live in Cluj and the neighbouring counties can see and try on all the models found on one of the most visited websites in this field in Romania, diamante.ro. "We have a physical shop in Bucharest, on Calea Victoriei, in Constanța, in the city centre, and now we are putting Cluj back on the map, with an interesting concept, on Traian Street no. 36. I say putting back because we were present in Cluj several years ago and it was more of a test, but this time we are coming with a showroom built on the 'bricks & clicks' idea — that is, a consolidation of our online brand in the offline world," says Marian Constantinescu, CEO of SMIRNEOS & CO, the owner of FIRESC/Diamante.ro. Brilliant Point Office & Showroom has opened in Cluj on Traian Street no. 36 and also serves the counties of Alba, Bihor, Arad, Hunedoara, Sălaj, Mureș and Bistrița-Năsăud. Brilliant Point is a jewellery showroom where clients can come to order these valuable pieces from the Romanian brand FIRESQ/FIRESC. "After 25 years of inspired creation, we are bringing this innovative concept, which is more than a showroom in the usual sense of the word. We create jewellery from pure 18ct gold and we have grown steadily by investing in people and in working technology. We have two flagship physical shops in Constanța and Bucharest and a strong online presence on Diamante.ro, the only website where our brand's creations can be found," says Marian Constantinescu, CEO of FIRESC/Diamante.ro. "After 25 years, the trust people place in the brand is only natural." FIRESQ / FIRESC is therefore reaching out to clients in the central-western part of Romania, and it is doing so with a concept we can call very "fresh". "This showroom is built around the idea known as "bricks & clicks", of brands that support their online presence with physical shops as well. We have been doing this for over 10 years and the feedback from clients is very encouraging," says the CEO of Diamante.ro/FIRESQ. We are probably not wrong in saying that a shop like this is like an extension of the online world, given the advantages it offers. "Clients can come to see models of diamond rings or wedding rings, and can bring in for checking and cleaning any other diamond jewellery bought from us. Orders can also be collected or placed from Brilliant Point. I believe that, through these physical shops, we are doing nothing other than strengthening the trust in the eyes of our clients. It is true that we have been here for 25 years and are very dedicated to developing this Romanian brand, but here we are, feeling the need to show clients that we are alive and that, despite the fact that they prefer to buy internationally certified diamond jewellery online, we also give them the chance to see it up close or touch it," adds Marian Constantinescu (FIRESC/Diamante.ro). Anyone who comes to Brilliant Point should know that they can try on absolutely all the wedding rings presented on Diamante.ro, or can see and try samples of all the rings on the site. Which is no small thing, especially because being present in the physical shop makes this purchase, for some of us, safer and, clearly, better informed. "You should know that we currently sell over 50% online, and that shows the immense degree of trust Romanians place in us. I would say it is only natural for this to happen, after a quarter of a century, but that does not mean we will stop putting new FIRESQ/FIRESC shops and Brilliant Points on the country's map," says Marian Constantinescu. Source Ziare.com: http://www.ziare.com/life-style/bijuterii/bijuterii-cu-diamante-certificate-international-in-cluj-un-nou-concept-brilliant-point-by-firesc-1507678

Twenty-five years after the creation of the FIRESQ brand, the only website where these jewellery pieces manufactured in Romania can be found exclusively, it is sharing a set of important rules and measures for buying gold jewellery.

We're talking about a few aspects related to the act of purchase and then to the after-sales services a customer enjoys. Buying gold jewellery with diamonds is an important moment, because it can mark either a family event or it can simply be an investment. In both cases we're talking about long-term investments, about diamond jewellery that stays in the family for more than one generation. "The children of the customers who bought jewellery from us back in the mid-'90s are now returning to our shops and asking us to adapt those creations they received as gifts or inherited. We are simply delighted to see how a pair of gold earrings with diamonds comes to be passed down from mother to daughter or granddaughter. We didn't exaggerate when we said our creations impress generations. We are serious and we put our heart into what we do, and our customers feel that," says the CEO of Diamante.ro, Marian Constantinescu. The Smirneos & Co workshops, which manufacture the FIRESQ brand and run one of the most representative online shops in this field, Diamante.ro, have established a series of rules and criteria that make their jewellery a timeless investment. "We work only in pure 18kt gold, never from jewellery that has been melted down. Our gold is pure and the composition of the alloys is strictly controlled, in accordance with the international regulations in force. In addition, the diamonds set in our jewellery carry international gemological certification. We have never made compromises and we don't do so. On the other hand, we don't make the cheapest jewellery on the market, nor was that ever our aim. Customers must feel the value of a piece of jewellery simply by looking at it. This is where the FIRESQ alchemy comes in. That's why our jewellery stays in the family," says Marian Constantinescu. But beyond the feelings a piece of jewellery stirs, whether it's a diamond ring or a pair of gold wedding rings that marks a couple's passage into a new stage, one shouldn't overlook the free after-sales services that all customers take into account when making a purchase of this kind: professional cleaning and polishing of the jewellery, the application of a layer of rhodium by electrolysis, professional inspection of the setting or resizing of the ring, within the first 30 calendar days of purchase. "Complex after-sales work carries a charge (remaking a ring, for example, costs roughly 200 lei), but it's essential for a customer to have the assurance that they can come to us even years after the purchase. This provides safety and a certain psychological comfort to anyone who wears a FIRESQ creation," adds the CEO of Diamante.ro. Source: https://www.comunicatedepresa.ro/mediarol-team/diamante-ro-anunta-modalitatea-prin-care-bijuteriile-pot-fi-lasate-drept-mostenire-de-familie