Technology, Gold and Diamonds

What connection could there be between IT and the Romanian market for diamond jewellery? Seemingly none, except that, on closer analysis, we discover many interesting elements that turn buying a piece of jewellery into a valuable experience. We wanted to see what contact with a Romanian maker of diamond jewellery involves for the average customer. We set out to play the part of a "genderless buyer". What is that supposed to mean? Without alarming you unnecessarily, the genderless buyer is the buyer who is able to put themselves in the shoes of both a man and a woman in order to feel the experience or to buy exactly the right thing. But is that actually possible? Can a person be so objective that they see a 360-degree perspective without getting emotionally involved? It's harder, but it can be done. Let's start, say, with the general expectations of someone buying wedding rings. In this case, the decision is one taken together, because the two are engaged and both do the necessary research. Online or in physical shops. But above all online. When it comes to engagement rings, this plural isn't matched by concrete reality. Because we have one ring, not a pair. What's more, he is the one who chooses according to what he feels or knows she likes. And he chooses, in principle, online. Because it's simpler, because it's safe and because... he doesn't feel like hunting for a parking space. Technology plays an essential role. You look for a website that inspires you but also inspires your trust. We turned to those in the know to find out more. And we found out. "Buying a piece of diamond jewellery compares to nothing else. It's a whole process with both psychological and financial implications. The buyer of internationally certified diamond jewellery is determined and knows exactly what they're doing. This entire process, which takes place in a highly technically secure environment and with the utmost mutual trust, needs to be made easy for them", says Marian Constantinescu, CEO of Diamante.ro. When you buy a piece of gold jewellery with internationally certified diamonds worth, say, 10,000-12,000 lei, you want everything to be perfect, whether you're shopping online or going to a physical shop. But wherever you decide to buy the jewellery, in 2017 you can no longer ignore technology. One of the Romanian workshops that has strongly embraced technology and blended it perfectly with the "classic" is FIRESQ. The "bricks and clicks" method, for that's what it's called, is a business model that works all over the world. "We have both an online and an offline presence and that helps us enormously. We want to offer customers a valuable experience, however they decide to make their purchase: from in front of their computer or in the shop. We use specially configured tablets to provide, in the shop, all the information needed for a purchase. We keep a permanent online stock of over 50,000 diamonds and anyone can configure their ring right there in the shop. Alongside this support that draws on modern technology, let's not overlook the consultant who stands, in person, beside the customer", adds Marian Constantinescu. Whether man or woman, the buyer wants to know what they're spending their money on. And if technology can help them, all the better. A pleasant experience in a shop or on a website means a successful purchase and everyone can only be satisfied. Source Ziare.com: http://www.ziare.com/internet-si-tehnologie/tehnologie/tehnologia-aurul-si-diamantele-cumparatorul-fara-sex-1474711