People in the western part of Romania now have the chance to see FIRESC / FIRESQ creations up close.
If until now anyone who wanted diamond jewellery searched for it and made their purchase online, from now on those who live in Cluj and the neighbouring counties can see and try on all the models found on one of the most visited websites in this field in Romania, diamante.ro. "We have a physical shop in Bucharest, on Calea Victoriei, in Constanța, in the city centre, and now we are putting Cluj back on the map, with an interesting concept, on Traian Street no. 36. I say putting back because we were present in Cluj several years ago and it was more of a test, but this time we are coming with a showroom built on the 'bricks & clicks' idea — that is, a consolidation of our online brand in the offline world," says Marian Constantinescu, CEO of SMIRNEOS & CO, the owner of FIRESC/Diamante.ro. Brilliant Point Office & Showroom has opened in Cluj on Traian Street no. 36 and also serves the counties of Alba, Bihor, Arad, Hunedoara, Sălaj, Mureș and Bistrița-Năsăud. Brilliant Point is a jewellery showroom where clients can come to order these valuable pieces from the Romanian brand FIRESQ/FIRESC. "After 25 years of inspired creation, we are bringing this innovative concept, which is more than a showroom in the usual sense of the word. We create jewellery from pure 18ct gold and we have grown steadily by investing in people and in working technology. We have two flagship physical shops in Constanța and Bucharest and a strong online presence on Diamante.ro, the only website where our brand's creations can be found," says Marian Constantinescu, CEO of FIRESC/Diamante.ro. "After 25 years, the trust people place in the brand is only natural." FIRESQ / FIRESC is therefore reaching out to clients in the central-western part of Romania, and it is doing so with a concept we can call very "fresh". "This showroom is built around the idea known as "bricks & clicks", of brands that support their online presence with physical shops as well. We have been doing this for over 10 years and the feedback from clients is very encouraging," says the CEO of Diamante.ro/FIRESQ. We are probably not wrong in saying that a shop like this is like an extension of the online world, given the advantages it offers. "Clients can come to see models of diamond rings or wedding rings, and can bring in for checking and cleaning any other diamond jewellery bought from us. Orders can also be collected or placed from Brilliant Point. I believe that, through these physical shops, we are doing nothing other than strengthening the trust in the eyes of our clients. It is true that we have been here for 25 years and are very dedicated to developing this Romanian brand, but here we are, feeling the need to show clients that we are alive and that, despite the fact that they prefer to buy internationally certified diamond jewellery online, we also give them the chance to see it up close or touch it," adds Marian Constantinescu (FIRESC/Diamante.ro). Anyone who comes to Brilliant Point should know that they can try on absolutely all the wedding rings presented on Diamante.ro, or can see and try samples of all the rings on the site. Which is no small thing, especially because being present in the physical shop makes this purchase, for some of us, safer and, clearly, better informed. "You should know that we currently sell over 50% online, and that shows the immense degree of trust Romanians place in us. I would say it is only natural for this to happen, after a quarter of a century, but that does not mean we will stop putting new FIRESQ/FIRESC shops and Brilliant Points on the country's map," says Marian Constantinescu. Source Ziare.com: http://www.ziare.com/life-style/bijuterii/bijuterii-cu-diamante-certificate-international-in-cluj-un-nou-concept-brilliant-point-by-firesc-1507678
